Go-to-market with confidence
We help mid-size govtech companies grow, and stay trusted by the public sector buyers they serve.
Jacobsen Strategies
Hi, I’m Scott Jacobsen
If you can’t guess by my name, I’m the founder.
I'm a fractional CMO for govtech companies. Some of my clients already have a marketing function, it's just not turning into pipeline. I focus on demand generation, lead generation, and growth, the results, not just the activities.
I work with a small number of clients at a time, on purpose. That's how I keep the relationships close and the work good. Schedule a call to learn more about me and the companies I work with.
Brands I’ve worked with:
Who We Serve
We work exclusively with mid-size govtech companies selling to state and local government, counties, courts, and other public agencies. If you've built something good and know your buyers by name, but the leads aren't coming in the way they should, that's who we work with.
Our marketing strategies eliminate the guess work, add immediate value, and grow your business. If we’re not doing that, we’re not interested.
Our Sweet Spot
Market analysis
Understand your market, your competitors, and your ideal customer before you spend a dollar on outreach. We know how government agencies actually work, and target the folks who actually make decisions.
Content, conferences, and campaigns
From case studies and sales enablement to email and direct mail, we build the content that moves a public sector buyer from aware to convinced, and get you ready to show up prepared at the conferences where govtech relationships are won.
Demand and lead generation
Growth, not activity. We build the campaigns, outreach, and follow-through that turn awareness into real pipeline
Go-to-market strategy
Selling into government requires a different playbook than selling into the private sector. We build strategies that speak to how public sector buyers actually evaluate, budget, and decide.
About Scott
Scott has nearly two decades of experience leading high-impact marketing and communications teams. His past work has been featured in Forbes, WIRED, and Fast Company, and he has won multiple business competition prizes from both Harvard and MIT.
His career includes leading marketing departments for large multi-national orgs and contributing towards the sustained growth of a top 10 consulting firm’s technology division.
His recent work is in govtech: building pipeline for companies selling to public agencies. He knows how these buyers actually make decisions, because he's sold to them directly.
He is passionate about exceeding client expectations, enjoys sharing meals with family and friends, walks with his dog, and studying the Word with his church family in Raleigh, NC.
THE DIFFERENCE
Most marketing agencies are built on fluff.
Ours is built on results.
Working with Jacobsen Strategies has been transformative.
Today I have the quantifiable and substantive analysis needed to inform decision-making and realize maximum leverage in new markets.
Cory Fregm, CEO, Teleosoft
We believe different is better.
Here are three ways we stand out among the crowd:
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We only work with B2B and B2G technology providers. That means you won’t have to explain the benefits of digital transformation or the difference between ServiceNow and Snowflake. We know how to talk tech, but more importantly, we know tech buyers.
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We listen closely and communicate every step of the way, but there’s no hand holding. You’ll get to enjoy watching the process unfold and outcomes roll in as we meet your marketing needs from end to end.
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We truly want so see our clients succeed. We don’t view work as a paycheck, but rather something we enjoy doing for companies that have placed their trust in us to help them. It is an honor to serve our clients and we hope this comes across in everything we do.
Get in Touch
The first step in moving from uncertainty to confidence is a short introductory call to learn more about your needs.
Drop us a line and let’s find a time to connect.